Job Details

Director - Design, Enrollment & Engagement

Position Number: 6422235
Location: Lubbock, TX
Position Type: Public Relations, Marketing and Communications

Director - Design, Enrollment & Engagement
Lubbock
41833BR
Marketing and Communications

Position Description
Directs, plans, coordinates and supervises the operations and activities of a specialized unit or small department; develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities. Serves as liaison with university personnel and community at large. Works under general supervision with broad latitude for initiative and independent judgement.

The Director of Design, Enrollment & Engagement plays a critical leadership role in shaping the visual and creative strategy for student recruitment, retention and campus engagement initiatives at Texas Tech University. This position leads a high-performing creative team in developing compelling, student- and alumni-centered design across digital and print channels that supports the university's enrollment goals, enhances the student experience, and increases alumni and campus engagement.

This role requires a strategic design leader who can bring data, storytelling and design together to build emotional connections with prospective students, families, alumni and campus stakeholders. The ideal candidate understands the nuances of the higher education landscape and is passionate about designing high-impact experiences that move students from awareness to enrollment to active campus life.

Major/Essential Functions
Creative Strategy & Design Leadership

Lead the visual direction and execution of all enrollment and engagement-related creative assets including recruitment materials, email and digital campaigns, landing pages, student life collateral and event experiences.
Ensure creative output aligns with university brand standards while authentically reflecting the student voice, values and communities of Texas Tech.
Translate enrollment strategies into visually engaging campaigns that support key milestones in the prospective student journey-from inquiry to matriculation.

Collaboration & Partnership

Work in close collaboration with admissions, enrollment management, student affairs, academic colleges and communications teams to ensure consistent and effective creative support.
Serve as the primary creative consultant for initiatives such as open house events, orientation, admitted student yield campaigns, campus-wide engagement efforts.
Contribute to cross-functional campaign planning meetings with data, insights and creative concepts.

Team & Project Management

Supervise and mentor a team of designers; provide creative direction, feedback and professional development.
Manage project intake, timelines and design workflows using project management tools (Asana).
Ensure deliverables are completed on time, on the brand and in support of strategic enrollment goals.

Innovation & Optimization

Champion accessible design practices across all visual materials.
Stay current on design, UX and higher education marketing trends to guide innovation and continuous improvement.
Use analytics and user feedback to refine and iterate on design approaches that improve engagement and outcomes.

50% - Design and develop comprehensive projects that are visually engaging and exceptional in quality.
25% - Ensure quality and accuracy of work, including producing proof copies for review and revising materials according to feedback while consistently meeting stated project deadlines.
10% - Actively participate and lead in creative meetings, including brainstorming sessions and critiques. Bring strong ideas and concepts to creative meetings.
10% - Ensure university-approved branding guidelines are utilized in all projects.
5% - Skill sharing and mentorship.

Required Qualifications
Bachelor's degree in related area required plus five years progressively responsible management experience. Additional education may substitute for experience on a year for year basis.

Preferred Qualifications

Master's Degree in Design, Marketing, Advertising or Related Field
Agency experience
Experience managing a hybrid team
Experience with brand position

Additional REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

Experience working collaboratively in a team setting
Experience designing for print and digital platforms
Exceptional portfolio showcasing professional graphic design work
Experience in leading a creative team
Deliver clear written and verbal communications to aid in team communications
Experience working with clients
Establish and maintain effective work relationships.
Innovative approach to design
Strong work ethic, flexibility and ability to multi-task while still adhering to design principles and brand standards
Understanding of current trends in the visual arts; working knowledge of the latest design aesthetics
Understanding of material costs and time limits
Ability to skill-share
Experience concepting and presenting work
Mentorship: Demonstrated ability to go above and beyond in supporting colleagues, fostering a collaborative environment and understanding group dynamics to prioritize team success

PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES:

Proficiency in Adobe Creative Suite and applicable design software
Experience editing photography
Design and production experience
Experience working with vendors
Experience developing presentations
Plan and organize effectively, prioritize goals, use time efficiently, stay on task, meet deadlines

Special Instructions to Applicant
The ideal candidate possesses strong conceptual thinking, excellent design capabilities and proven experience in leading a team of creatives. They have a deep belief in collaboration and work well with other teams and groups both within Marketing & Communications, and across campus. They will understand working within a visual system and be able to clearly articulate the importance of guidelines and systems to stakeholders both internal and external to Marketing & Communications.

Minimum Hire Rate
4352.42

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.